Over 10 years building brands that generate results.
I'm Luis Serrano, CMO and marketing consultant. My job isn't to make pretty brands — it's to make brands that sell. I've spent over a decade building and scaling businesses across Mexico and the United States, from startups to established companies.
I specialize in digital strategy, brand positioning and paid media. Bilingual (Spanish and English), with experience leading remote teams on B2C and B2B projects. My approach combines conscious leadership with measurable execution.
Professional experience
Ranching4Profit LATAM
Chief Marketing Officer (CMO)
Leading marketing strategy for Latin American expansion. Managing digital campaigns, branding and demand generation.
Parque La Ruina
Marketing Manager
Led the marketing team. Content strategy, paid media and events. +25% engagement year over year.
Ganfer Fresh / Nature's Love
Head of Marketing
Created and led the marketing department. Launched campaign that generated +30% in sales and +50% in web traffic in 6 months.
Molina Group / Fresh Farms LLC
Marketing Coordinator
Marketing coordination for U.S. and Mexico operations. +40% Instagram engagement with new content strategy.
Rancho El 17
Digital Marketing Manager
Developed and executed digital strategy. Video series that generated +35% engagement with target audience.
Caffenio / Andatti
Marketing Specialist
Digital campaign management and industry entry point. Social media, content and agency collaboration.
Education
2013 – 2018
Tecnológico de Monterrey
BA in Marketing and Communications
2017
McGill University, Montreal
Branding, Social Media and Communications
2024
Conscious Business Center
Conscious Leadership
Tools and software
Work philosophy
Conscious leadership: informed, empathetic, long-term decisions. The most effective marketing doesn't shout; it connects. Brands that build authentic communities are the ones that last.
My process always starts with data and ends with narrative. I measure everything, iterate fast and communicate clearly. If we work together, you'll know exactly what we're doing, why, and the results.